KNOXVILLE, Tenn. – March 29, 2019 – Regions Bank formally unveiled its latest investment in East Tennessee this week as bank leaders joined the Knoxville Chamber to cut the ribbon and officially open Regions’ Hardin Valley location. The branch at 2289 Valley Vista Road will host a public grand opening on Saturday, April 13.

“With this new branch, Regions is making another clear statement to East Tennessee: We are committed to reaching more people and businesses with our tailored approach to helping customers reach their financial goals,” said Rob Stivers, Knoxville Market Executive for Regions. “This becomes Regions’ latest branch that’s built around the expertise of local financial professionals as well as modern, convenient technology. That makes visiting the bank easier and more meaningful for today’s customers.”

The April 13 Grand Opening will take place from 11 a.m. until 2 p.m. Branch teams will offer tours of the new facility and provide overviews of its technology. Visitors can also register to win a Regions LifeGreen cruiser bicycle and helmet. Further, lunch will be provided, and people can check out the Regions “Big Green Bike” as well.

Featuring an open floorplan, the Hardin Valley branch does not include a traditional teller line. Instead, when people walk into the branch, they are greeted face-to-face by a local Regions banker who is ready to meet a full range of branch-banking needs. In addition to helping people with general transactions, each banker at Hardin Valley is ready to have in-depth conversations with customers to help them develop savings goals, plan for the future and reach other financial objectives.

Rather than waiting in a traditional teller line, when people walk into the branch, they are greeted personally by a local banker who provides customized service.

The branch also becomes part of a growing number of locations offering Regions Video Banking. In addition to standard ATM services, Video Banking ATMs allow customers to choose to connect with a Regions Video Banker via live, two-way video during extended hours.

The Hardin Valley branch offers three drive-up Video Banking ATMs and one walk-up Video Banking ATM in the foyer. The foyer is accessible after-hours by scanning a debit or credit card with a magnetic stripe for entry.

Even outside of Video Bankers’ expanded hours, the branch’s ATMs can always function as DepositSmart ATMs. In addition to dispensing cash and providing account information, DepositSmart ATMs can accept deposits of cash or checks at any time, day or night. They can also cash checks around the clock, providing another quick, convenient option for Regions customers.

Regions’ Video Banking ATMs allow people to choose standard ATM service or personal service from a Regions Video Banker who speaks with customers via live, two-way video.

“At Regions, we are focused on meeting the needs of customers today – and tomorrow. We’re investing more in our digital products and services in 2019. At the same time, branches are still the primary place where people prefer to open accounts and have in-depth discussions about personal financial needs,” said Melanie Blank, Tennessee Consumer Banking Executive for Regions. “People tell us they still want a branch to address individual needs and to have someone local who can offer customized, face-to-face service. Our Hardin Valley branch combines the best of both banking worlds.”

The Hardin Valley branch joins Regions’ modern Northshore location, which opened last spring, in addition to several longtime branch locations across East Tennessee. The bank also unveiled its updated Harriman location in May 2018.

The Hardin Valley branch will host a grand opening on April 13.

About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $126 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,500 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at