KNOXVILLE, Tenn. – Regions Bank on Tuesday formally unveiled the company’s most modern branch in East Tennessee to date.

“This location combines personal service and modern technology in a way that represents the future of branch banking,” said Mark Wittschen, Consumer Banking Manager for Regions in Knoxville. “Regions is working every day to make banking easier, more convenient and more meaningful. Our bankers are focused on having deeper conversations with the people we serve to help them reach their financial goals. We’re also offering the latest technology so when a customer needs quick, efficient service early in the morning, in the evening, or even on Saturday or Sunday, this branch has what that customer needs.”

The open design of the branch at the corner of Northshore Drive and Pinnacle Point Way in Knoxville does not include a traditional teller line. Instead of waiting to be called to a counter, when people walk into the Northshore branch, they are greeted face-to-face by a local Regions banker. In addition to helping people with general transactions, each banker at the Northshore office can also help customers with in-depth needs, such as planning budgets, analyzing financial options and creating a personalized roadmap designed to help people accomplish their personal financial objectives.

Regions Video Banking ATMs allow people to choose standard ATM service or personal service from a Regions Banker who speaks with customers via live, two-way video.

The branch also becomes the first in East Tennessee to offer Regions Video Banking. Video Banking ATMs allow customers to choose to connect with a Regions Video Banker via live, two-way video. Along with processing most general transactions, Regions Video Bankers help customers with account maintenance and general inquiries during expanded hours.

Regions Video Bankers are available on weekdays from 8 a.m. – 9 p.m. ET. They are also available on Saturdays from 9 a.m. – 6 p.m., Sundays from noon – 6 p.m. and during most holidays.

The branch includes three Video Banking ATMs in the branch’s drive-through as well as a walk-up Video Banking ATM in the foyer. The foyer is accessible after-hours by scanning a debit or credit card with a magnetic stripe for entry.

Even outside of Video Bankers’ expanded hours, the branch’s ATMs can always function as DepositSmart ATMs if the customer chooses. In addition to dispensing cash and providing account information, DepositSmart ATMs can accept deposits of cash or checks at any time, day or night. They can also cash checks around the clock, providing another quick, convenient option for Regions customers.

The drive-through includes three Regions Video Banking ATMs in addition to a traditional drive-up window.

“Regions continues to invest in online and mobile banking channels, but at the same time, branches are still the primary place where people prefer to open accounts and have in-depth discussions about personal financial goals,” said Melanie Blank, Consumer Banking Executive for Regions. “People tell us they still want a branch to address individual needs and to have someone local who can offer customized, face-to-face service. This branch places a premium on that type of service while also providing technology upgrades designed to better meet the needs today’s customers.”

While the branch is now open for business, Regions is also inviting the community to a grand opening celebration on Saturday, April 28 from 10 a.m. – 2 p.m. The branch team will provide overviews of the location’s new features and technology while offering free food, free Starbuck’s coffee, games and children’s activities. There will also be an Amazon Echo Dot giveaway, and Regions’ “Big Green Bike” will be on-hand.

“The grand opening is the perfect chance to experience Regions’ commitment to the latest in technology and the best in personal service,” Wittschen said. “We look forward to serving longtime customers, and welcoming new ones, at this modern, convenient location.” 

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $124 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,500 banking offices and 1,900 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.