HOUSTON, Texas – March 19, 2019 Regions Bank on Tuesday announced plans to continue its expansion in the Houston area with the opening of the bank’s Generation Park location.

Regions will formally unveil the new branch at 14125 E. Sam Houston Parkway N. during a grand opening on Saturday, March 23. The Generation Park branch is the latest among 13 Regions locations scheduled to open in the Houston area by the end of the summer.

“With every location we are opening, Regions is making a clear statement to Houston: We are committed to reaching more people and businesses with our tailored approach to helping customers reach their financial goals. And we are committed to the success of our clients and the communities that make Houston such a vibrant place,” said Mark Jacobs, Houston Market Executive for Regions.

Regions teams will offer tours of the new facility at the grand opening scheduled from 10:30 a.m. until 1 p.m. Saturday. During the event, people can experience the modernized and reimagined approach Regions is taking to branch banking. The Generation Park branch offers a unique blend of updated technology and personal service with a focus on making banking easier, more convenient and more meaningful.

Featuring an open floorplan, Generation Park does not include a traditional teller line. Instead of waiting to be called to a counter, when people walk into the branch, they are greeted face-to-face by a local Regions banker. In addition to helping people with general transactions, the unique layout allows bankers to have deeper conversations to learn about what’s important to customers and develop plans to help them reach their goals.

The branch also becomes part of a growing number of locations offering Regions Video Banking. In addition to standard ATM services, Video Banking ATMs allow customers to choose to connect with a Regions Video Banker via live, two-way video. Along with processing most general transactions, Regions Video Bankers help customers with account maintenance and general inquiries during expanded hours.

Regions Video Bankers are available on weekdays from 7 a.m. – 8 p.m. CT. They are also available on Saturdays from 8 a.m. – 5 p.m., Sundays from 11 a.m. – 5 p.m. and during most holidays.

The Generation Park location includes two drive-up Video Banking ATMs and two walk-up Video Banking ATMs in the foyer. The foyer is accessible after-hours by scanning a debit or credit card with a magnetic stripe for entry.

The branch includes two drive-up Video Banking ATMs and two walk-up machines in the foyer.

Even outside of Video Bankers’ expanded hours, the branch’s ATMs can always function as DepositSmart ATMs if the customer chooses. In addition to dispensing cash and providing account information, DepositSmart ATMs can accept deposits of cash or checks at any time, day or night. They can also cash checks around the clock.

“At Regions, we are focused on meeting the needs of customers today – and tomorrow. We’re investing more in our digital products and services in 2019. At the same time, branches are still the primary place where people prefer to open accounts and have in-depth discussions about personal financial goals,” said Earl Connell, Texas Consumer Banking Executive for Regions. “People tell us they still want a branch to address individual needs and to have someone local who can offer customized, face-to-face service. Our Generation Park branch combines the best of both banking worlds.”

Lunch will be provided by Fire Craft BBQ, while supplies last, during Saturday’s grand opening. Attendees can also register to win a Regions LifeGreen custom cruiser bicycle and helmet. 

About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $126 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,500 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.